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Kamala’s Latin Lesson

While the campaigns fixate on the Charlamagne vote, the biggest racial realignment in American politics hasn’t been among Black or white voters, but rather among Latinos, who have been drifting away from the Democratic Party in the Trump era. Harris is hoping her campaign can win them back before it’s too late.

kamala harris
The Harris campaign has enlisted the singer Marc Anthony as a top surrogate for Spanish-speaking audiences, and launched “Hombres for Harris,” an outreach effort in Arizona, Nevada, and Pennsylvania aimed at Latino men. Photo: Andrew Harnik/Getty Images
Peter Hamby
October 21, 2024

Last week, there were a flurry of worrisome headlines about Kamala Harris racing to shore up her support among Black men, a demographic that has shifted fractionally but meaningfully toward Donald Trump since 2020. Over the past few days alone, Harris sat for interviews with Al Sharpton, Charlamagne tha God, and Roland Martin, talking up her “opportunity agenda” for men of color. On Saturday, she wore a “Detroit vs. Everybody” t-shirt during a Michigan rally, a jab at Trump, who has disparaged the majority-Black city multiple times during the past few weeks. From there, Harris jetted to Georgia, where she visited two Black churches and made appearances with Usher and Stevie Wonder.