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Hello hello, and welcome back to Line Sheet, where I’m putting the special back in specialty retail every Monday and Thursday.
Today, I’ve got loads of news and notes, as well as two stories all about relevance: one big company losing it, another tiny one gaining it. Are you reading this private email on someone else’s phone? Or, worse, are you being forwarded this email without paying? (We’re tracking you and will send the results to your childrens’ private school…) Anyway, don’t be tacky: just use my top-secret discount code LINESHEET to sign up.
Mentioned in this issue: Cami Téllez, Les Wexner, IDG Capital and Swedish denim, Steven Meisel, Martin Waters, Adore Me, Jockum Hallin, Diego Della Valle, I.T Group, Simeon Siegel, Parade, Greg Unis, Chris Black, Kirsten Dunst, Jessica Herschko, and many more…
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| I’m watching Victoria’s Secret closely these days, not only because I’m writing a book about what is still the biggest lingerie retailer in the country, but also because I want to see if their woke rebrand—from its 2000s era, winged supermodel aesthetic to the newer beauty-is-for-everyone mantra and “inclusive” sizing strategy—will eventually take hold. Especially now, as they face growing competition from Skims, which is in the midst of raising a whole lot of money from private investors in anticipation of... |
