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The NFL’s September Surprise

A revelatory conversation with analyst Mike Morris about the myriad questions swirling around the NFL’s looming, blockbuster rights negotiations.

nfl rams falcons tackle
The potential for regulatory intervention is a stumbling block, but that’s probably slowed the wheels a bit on the NFL reaching new agreements before the 2026 season, Mike Morris told Puck. Photo: Allen J. Schaben / Los Angeles Times/Getty Images
John Ourand
April 28, 2026

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As every Varsity reader recognizes, there’s no bigger story in sports media than the NFL’s ongoing rights negotiations—and Guggenheim Securities analyst Mike Morris spends his days disentangling all the rumors, regulatory posturing, and the league’s gamesmanship to determine how this multi-billion-dollar saga will eventually resolve itself. Of course, in the handful of months since Mike first appeared on the Varsity podcast, scrutiny from the F.C.C. and a D.O.J. investigation have added a new wrinkle to the drama, and Roger Goodell’s fantasy of signing new deals before the 2026 season opener increasingly seems like a long shot.