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Puck’s Official Streaming Service Hierarchy

streaming service heiarchy
The White Lotus (2022). Beyond subscriber numbers and churn rates and ARPU, how do consumers actually feel about the various services that consume so much of their time? Courtesy of HBO
Matthew Belloni
January 19, 2023

You don’t need me to tell you that Netflix is the leader in subscription streaming video. It has the most global subscribers (231 million worldwide, as of today), it was the first major mover in the space, and, as revealed in the new data below, it enjoys the strongest brand equity of any of the streamers. No surprise there. But the pecking order after Netflix is a much more open and interesting question.