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Raiders of the Lost Art

Rashida Jones, President of MSNBC.
Rashida Jones, President of MSNBC. Photo: Jemal Countess/Getty Images for Voto Latino
Dylan Byers
June 16, 2023

Last week, for the first time in five years, MSNBC beat both Fox News and CNN in the primetime ratings race. It was a relative victory, given that the entire industry is in inexorable decline and the total addressable market these days is small and shrinking. (MSNBC won with an average of just over 1.5 million viewers, after all.) It’s also far too soon to know whether the ratings victory was an aberration brought on by a confluence of factors—Trump’s historic indictment, Tucker Carlson’s recent defenestration from Fox and CNN’s Chris Licht-fueled implosion—or a harbinger of what’s to come as liberals gird themselves for a reprise of 2020.