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The Eternal Sunshine of S.B.F.

sbf substack
The most interesting thing about Sam Bankman-Fried’s Substack memo last week was his decision to publish anything at all. Photo: Gotham/GC Images
Theodore Schleifer
January 17, 2023

Sam Bankman-Fried, ensconced and a little stir-crazy in his home on the Stanford University campus, has been doing a lot of writing recently, in part for his mental health. “You find it helpful to write things out,” he told me when I spent a few hours with him for my piece, The Only Living Boy in Palo Alto. But it was clear that he was also thinking about the meta-structure of his defense. One of my big takeaways from my time with Sam was just how dismissive he was of the traditional crisis-comms playbook. That, of course, was obvious by the mere fact that I was sitting across from him at his dining room table, with a phone recording our conversation for public consumption. But it was also obvious within hours after we published, when Sam, like Warby Parker and Casper before him, went direct-to-consumer and published an apologia himself. And now tonight, Sam is at it again with another post responding to the news of the day and attacking his old law firm, Sullivan & Cromwell.