You don’t need me to tell you that Squid Game was the biggest piece of professionally-created entertainment this year. Those staggering numbers—sampled by 142 million accounts in 90 countries (and finished by 87 million of them) in its first 23 days; 1.5 billion hours viewed in its first 28 days; the kind of global fandom usually reserved for soccer stars and Avengers movies—speak for themselves. The nine-episode, South Korean sci-fi thriller that Netflix bought for $22 million has created $900 million in value, according to internal documents that were revealed in October by Bloomberg, and its stars became subjects of everything from TikTok memes to Halloween costumes to a talent agency frenzy to sign them.