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Moonves’s Teen Queens

Sara Moonves, W’s co-owner and editor-in-chief, is launching a new biannual magazine targeted at teens and other young people.

Sara Moonves
There’s a real hunger for tactile media among consumers of all ages, and Moonves is targeting an advertising demographic that has largely been neglected by the legacy publishers whose generic content got swallowed by TikTok. Photo: Yvonne Tnt/BFA.com
Lauren Sherman
April 14, 2026

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In what may be the ultimate form of fan service (but also not a bad business idea), W co-owner and editor-in-chief Sara Moonves is launching WYouth, a biannual magazine designed for teens and other young people. The twist is that she hired Ava Nirui, the creative director behind Marc Jacobs’s hit spinoff line, Heaven, as editor. Their first issue hits newsstands in September.