“What is Ari’s diet!?” This is a question, offered without sarcasm or irony, that has been raised in at least half a dozen different conversations that I’ve had this week, in Los Angeles and New York, with Ari Emanuel’s fellow Hollywood executives, rival agents, various on-air talents and P.R. heavies. It’s a reference, of course, to the now-famous photos of the superagent-cum-media mogul hosing down Elon Musk aboard his yacht in Mykonos, first published by TMZ. As I quickly learned, the thesis I put forward earlier this week—that there really wasn’t all that much news for a media reporter to cover in these dog days of summer, when everyone seemed to be off in some other time zone—turned out to be utterly false: there was something the media establishment was talking about, obsessively, and it was Ari’s Adonis-like abdomen.