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I’ve always felt paralyzed by proper trade shows: the sprawl, the lack of clarity on what to see, etcetera. Milan Design Week, home of Salone del Mobile, was no different. It’s fair game to anyone with the budget to participate, which makes deciding between all the programming a challenge, especially because there is so much to experience—both good and bad. In 2025, the government-estimated impact on Milan’s economy was €278 million. Who knows if that’s true, but during Salone, my Airbnb cost twice as much as during Milan Fashion Week.
