Urban Outfitters’ newest experiment, Reclectic, has been all over TikTok lately, with videos showcasing the chain’s distinctive brown shopping bags stuffed with clothes at tariff-defyingly cheap prices. The secondhand/outlet concept, which has just five locations so far (a sixth is opening in Arlington, Texas, in May), has been a revelation among shoppers looking for deep discounts on merchandise from across Urban’s brand portfolio. In one video, a woman boasts about snagging a Farm Rio sundress, usually $375 (and rentable for far less from Nuuly), at Reclectic for just $15. The warehouse-style spaces are sparse and a little chaotic—there are no dressing rooms—but from a retail business perspective, it’s sorta brilliant.
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