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Roger Goodell Is Blitzing the Hell Out of Hollywood

For linear television networks, NFL rights have never been less affordable or more vital. The Shield has the networks over a $16 billion barrel, forcing them to cut elsewhere just to stay in the game. Unless Brendan Carr decides to put Roger in his place…

Roger Goodell
Those are heating up, with the NFL effectively leveraging the deep-pocketed streamers—Netflix, Prime Video, and YouTube—all of which would love to have more NFL. Photo: Stacy Revere/Getty Images
Matthew Belloni
April 3, 2026

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Nobody in town seems to want to talk about this, but one of the biggest threats to the film and TV industry maybe isn’t A.I. or YouTube or whatever studio Larry Ellison is consolidating today. It’s football.