The anticlimax of the Biden–Trump election has been defined by emotions ranging from disinterest to fear to outright hostility. There are disillusioned young people, “double haters,” and large portions of the population who just want politics to go away, even as they vent about the cost of gas, the screaming matches in Congress, and the uninspiring choices on the ballot. The race is playing out across a fragmented media landscape the likes of which we have never seen, confounding strategists in both parties who are desperate to reach voters and get them to care. Meanwhile, our screens are full of frivolous and misleading video clips, partisan news, sophomoric protestors, and YouTubers and podcasters masquerading as expert analysts. But what’s actually reaching voters? A segment on the Today show, or a deceptively edited TikTok posted by an overseas mischief-maker? Anyone pretending to know what’s actually moving the needle with voters is lying to you.
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