If you haven’t sent Casey Bloys a quick email congratulating him on 140 Emmy nominations, now you’ve got another reason. The HBO/HBO Max chief content officer just closed a big new deal to stay at the company. It’s a five-year contract, I’m told, and it comes with a sigh of relief from Warner Bros. Discovery C.E.O. David Zaslav, who made re-signing Bloys the top personnel priority of his first 100 days. An HBO rep confirmed the deal to me but declined to comment further.
I never thought Bloys was going anywhere, but it’s weird that in his Emmy victory lap interviews this week, nobody asked him about his own status. Inside HBO, people knew Bloys’s deal was coming up and that he’d have tons of options, given how seamlessly HBO has navigated its ownership chaos of the past few years. Many (including me) thought that adding more populist content to the HBO Max service might dilute the HBO brand, but Bloys and his team have successfully positioned The White Lotus, Hacks and Euphoria alongside The Peacemaker and Fboy Island. Next month’s House of the Dragon, the Game of Thrones prequel, likely will check both boxes.
It’ll be interesting to see how Bloys and his HBO priorities fit within the new, belt-tightening Warner Bros. Discovery. After all, Zaslav’s hatchet man, C.F.O. Gunnar Wiedenfels isn’t going anywhere; he just re-upped through July 2026.