A Hulk-for-Hulu Swap & Microsoft’s Legal Game Theory

In December, Lina Khan’s FTC seemed to put the kibosh on the Microsoft-Activision deal, but Wall Street is now growing optimistic that it might close.
In December, Lina Khan’s FTC seemed to put the kibosh on the Microsoft-Activision deal, but Wall Street is now growing optimistic that it might close. Photo: Saul Loeb-Pool/Getty Images
Eriq Gardner
April 10, 2023

The surprisingly hilarious legal tango between Ron DeSantis and Disney—which just made an end-run around the Florida Governor by affirming its control over control of Disney World until “21 years after the death of the last survivor of the descendants of King Charles III”—has temporarily overshadowed a host of other, more pressing challenges before the $180 billion entertainment giant. To wit: What to do about Hulu, the O.G. Netflix rival in which Disney and Comcast are estranged co-owners. Disney can buy out Comcast’s one-third stake by the end of the year, but with Disney+ in the picture, Bob Iger has been hinting that he might sell. 

I can’t say for certain what will happen, but over the past couple of weeks, I’ve heard from a couple of insiders that Comcast has something that Disney desperately wants—certain Marvel rights—and there’s been some discussion about a swap.