Netflix has the best problem in Hollywood: It’s almost too easy to get people to watch its movies. The leading streamer is an algorithm-fueled, super-scale attention machine, with the highest-value real estate in the industry. If Netflix puts a new movie on its homepage, chances are that the film will almost certainly find an audience—at least by the new standards of success for streaming. The Mother, a tepidly reviewed Jennifer Lopez action-thriller, logged a quarter-billion hours viewed in the first six months of 2023, according to Netflix’s first engagement report. And yet, you’d be forgiven for never having heard of the movie. The same goes for Extraction 2, with Chris Hemsworth: Millions watched it, even if nobody is talking about it.