Malique Morris
Malique is an enterprising business reporter and observer of consumer culture. He previously covered e-commerce and retail startups for The Business of Fashion and The Information.
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Lauren Sherman, Rachel Strugatz, Malique Morris & Sarah Shapiro
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Weekdays (Thursday is an Inner Circle exclusive)
The ultimate fashion industry bible, offering incisive reportage on all aspects of the business and its biggest players. Anchored by preeminent fashion journalist Lauren Sherman, Line Sheet also features Rachel Strugatz, who delivers unparalleled intel on what’s happening in the beauty industry, as well as Malique Morris on retail, D.T.C., and more.
THE LATEST ARTICLES
Malique Morris
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March 31, 2026
District Fever
The vaguely hippy running brand District Vision, helmed by two fashion lifers, has built a cult following as it’s grown at its own, modest pace. With its first store opening and a continued skepticism toward outside investment, can it stay in the race?
Malique Morris
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March 27, 2026
Requiem for Daydream
Serial entrepreneur Julie Bornstein is betting tens of millions that A.I. shopping is the future of e-commerce. Investors believe it could be the next big thing, but industry insiders are skeptical: Does anyone actually want a digital stylist?
Malique Morris
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March 17, 2026
Squeezing Lululemon
Chip Wilson has become Lululemon’s chief gadfly as the company faces rising competition and waning influence. His criticisms are on the mark, but is the inflammatory founder helping or hurting the athleisure empire he founded?
Can the Hulcan Bros Relight Matches?
The mysterious relaunch of the luxury e-tailer is shouldered by two relatively unknown entrepreneurs. Can they revive a zombie brand in a tattered sector? What could possibly go wrong…
Malique Morris, Rachel Strugatz & Sarah Shapiro
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March 6, 2026
Net-a-Porter on Strike & Estée Lauder’s “Safe” Acquisition
News and notes on Net-a-Porter employees threatening a walkout, E.L.C.’s first acquisition in the de La Faverie era, how GLP-1s are wreaking havoc on retailers’ sizing strategies, and Lululemon’s “brand saturation” problem.
Malique Morris
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March 6, 2026
The Poshmark Proposition
As the resale market booms and consolidates, new Poshmark C.R.O. Elizabeth von der Goltz has been charged with building her platform’s cultural cachet. So what’s her plan?
Malique Morris
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March 3, 2026
Quince’s Law & Order Era
After getting sued a few too many times, the notorious D.T.C. copycat and fashion industry villain is going on the offensive with an audacious legal Hail Mary. The company is accusing Deckers of being a lawsuit troll—even as it attempts to shed its knockoff reputation.
Malique Morris
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February 24, 2026
The Ssense of an Ending
The embattled e-comm player is back in the hands of its founding family, the Atallahs. Can the party responsible for the company’s stagnation somehow reinvent the business in an even more challenging environment?