THE LATEST ARTICLES
NEWSLETTERS
Kris Jenner
Rachel Strugatz October 1, 2025
Dr. Steve Levine, the man behind Kris Jenner’s new mug, is the most sought-after facelift magician of our time. But there are also plenty of Mini Levines vying for the clients who can’t afford him—or can’t get a referral.
Mikayla Nogueira
Rachel Strugatz September 24, 2025
Ulta and Sephora are squaring off for a makeup artist–led brand that everyone thinks could be the next Rhode. While Ulta is the sentimental favorite—brand founder Mikayla Nogueira worked there once upon a time—can it beat Sephora’s renowned brand-building?
hailey bieber Rhode x Sephora
Rachel Strugatz September 17, 2025
Backed by a billion dollars from E.l.f., Hailey Bieber’s Rhode has finally arrived at Sephora and is taking the beauty business—and its many skincare competitors—by storm. Meanwhile, Sephora itself is pivoting to favor newer, TikTok-favored labels, showing that even legacy brands aren’t forever.
steven levine plastic surgeon
Rachel Strugatz September 10, 2025
The rise of Dr. Steve Levine, the Park Avenue architect of the $300,000 face lift, and the dawn of “the undetectable era.”


Tilda Swinton and Haider Ackermann
Rachel Strugatz September 3, 2025
Estée Lauder’s nearly 80-year-old flagship brand showed some signs of life with a strong quarter. Great. But the fate of Stéphane de La Faverie’s corporate turnaround will require that the parent company’s other 24 brands actually lead the way.
Stephane de La Faverie
Rachel Strugatz August 27, 2025
Amid his draconian Estée Lauder turnaround effort, C.E.O. Stéphane de La Faverie has laid off thousands of employees. But no one thought he’d come for global creative director Matthew Parr, who was sent packing on Monday.
Huda Kattan
Rachel Strugatz August 20, 2025
In the wake of an uninformed, objectively antisemitic TikTok screed by Huda Kattan, the Huda Beauty founder, Sephora has dropped the brand from a big fall promotion—at substantial cost and effort. Will the retailer now decide to drop the brand altogether?
martha stewart gwyneth paltrow
Rachel Strugatz August 13, 2025
At last, Paltrow’s unprofitable Goop Beauty is embarking on a new, seemingly Hail Mary partnership with Ulta. Meanwhile, Martha Stewart, the original celebrity lifestyle influencer, is out with her own skincare line.


Gwyneth Paltrow 1996
Rachel Strugatz August 6, 2025
A talmudic discussion of Goop’s fortunes, Paltrow’s strengths and weaknesses, and various exit outcomes with Amy Odell, the author of ‘Gwyneth.’
Kecia Steelman
Rachel Strugatz July 30, 2025
The mass American retailer is embarking on a global expansion that will begin to challenge Sephora’s 35-nation global presence—and, more importantly, loosen its decades-long vise grip on the beauty retail business.
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