THE LATEST ARTICLES
NEWSLETTERS
Rachel Strugatz July 23, 2025
The beloved makeup brand Ami Colé is shutting down despite its nearly four-year partnership with Sephora. The development resurfaced one of the most pressing questions in the beauty business: Is a deal with Sephora still the best way to get ahead in the industry?
Ben Gorham
Rachel Strugatz July 16, 2025
When you pay a billion dollars for a niche, founder-led fragrance brand, as Puig did with Ben Gorham’s Byredo in 2022, you kind of want the founder to stick around. In this case, however, are the enigmatic Swede and the Spanish conglomerate better off apart?
hailey bieber selena gomez rhode rare beauty
Rachel Strugatz July 9, 2025
When Hailey Bieber’s newly acquired makeup line finally enters Sephora in the coming weeks, it’ll have profound ramifications for its rivals (sorry, Selena). Meanwhile, exactly how the brand is categorized—and who it represents inside the retailer—will offer a lesson in the dark arts of selling beauty.
Patrick Starrr
Rachel Strugatz July 2, 2025
YouTube makeup O.G. Patrick Starrr’s setting spray, On ’Til Dawn, has made him a top seller at Sephora. But with subcategory domination comes the inevitable question: What’s next?


Kyle Leahy
Rachel Strugatz June 25, 2025
The sudden departure of C.E.O. Kyle Leahy is merely the latest setback for the decade-old Millennial beauty brand, which is struggling to raise fresh capital at even half the valuation it achieved in 2021. “Everyone is balking at the price,” said a person with knowledge of the situation. And the private equity vultures are beginning to circle.
Vennette Ho
Rachel Strugatz June 18, 2025
A flurry of recent beauty biz M&A deals are notable not just because they’re more targeted and considered—the days of the bidding war are on the wane—but because they didn’t involve industry rainmaker Vennette Ho.
Tiffany Masterson
Rachel Strugatz June 11, 2025
How a viral-hit bronzer, post-exit blues, and Shiseido’s bungling of the clean beauty pioneer sobered up Drunk Elephant.
meghan markle
Rachel Strugatz June 4, 2025
The Duchess of Sussex’s cringey farm-style brand—with its signature jams and ginger tea—has been marred by mixed messages, a curious ownership arrangement with Netflix’s consumer products, and mostly, the sense that Montecito’s ranking royal is just in it for the money.


hailey bieber emily weiss
Rachel Strugatz May 30, 2025
News and notes on e.l.f. Beauty’s $1 billion acquisition of Hailey Bieber’s Rhode, and the collateral damage to Emily Weiss’s Glossier.
hailey bieber rhode
Rachel Strugatz May 28, 2025
E.l.f. Cosmetics, a staple of the Target beauty aisle, is buying Hailey Bieber’s booming beauty brand, Rhode, in a $1 billion deal.
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