THE LATEST ARTICLES
NEWSLETTERS
blake lively taylor swift
Rachel Strugatz May 21, 2025
Blake Lively’s haircare line was leveled by Baldonigate—and now, a bizarre legal contretemps involving Taylor Swift. Blake Brown has become “a non-conversation” at Target, according to a person familiar with its plunging sales. “It went from a $100 million brand to a $15 million brand.”
Andrea Lisbona
Rachel Strugatz May 14, 2025
Church & Dwight has made a fortune on the glitter-free side of the CVS aisle—baking soda, acne cream, condoms—but with its stake in Zoomer hand sanitizer brand Touchland, it’s revealing a glimpse of its novel acquisition strategy while showing there are signs of life in beauty M&A.
Stéphane de La Faverie
Rachel Strugatz April 30, 2025
All is eerily quiet at Estée Lauder, despite a brand new C.E.O., ongoing layoffs, underperforming brands, and Stéphane de La Faverie’s executive search for someone to finally lead makeup.
xi sephora
Rachel Strugatz April 23, 2025
Nearly every beauty brand is exposed to China, adding to the anxiety that’s keeping industry executives up at night. But smaller and mid-market brands are feeling the tariff squeeze most of all.


phlur kayali boy smells perfume
Rachel Strugatz April 16, 2025
While beauty retailers face off over exclusivity for top-selling scents, TikTok Shop is siphoning off their online sales. Could its future owners—Amazon, Larry Ellison, the OnlyFans guy, or whomever—use the tech company to upend the fragrance business?
Rachel Strugatz April 9, 2025
Four years after a Series E that valued Glossier at nearly $2 billion, the millennial beauty brand is seeking more capital from investors, this time at a valuation “south of a billion dollars.”
Mikayla Nogueira
Rachel Strugatz April 2, 2025
Mikayla Nogueira was working at an Ulta in Massachusetts when she parlayed her pandemic furlough into semi-stardom as a beauty influencer, and then to launching an actual business.
Gwyneth Paltrow
Rachel Strugatz March 26, 2025
A micro-targeted mini press tour proclaiming the revival of her acting career has unintentionally turned a spotlight on Goop—Paltrow’s 17-year-old, unprofitable company currently in the throes of reinvention. Did she drop some clues about Goop’s future along the way?


Jerrod Blandino too faced
Rachel Strugatz March 19, 2025
Estée Lauder’s mascara darling Too Faced is betting on innovative eyelash tech to gain market share and gird itself for the clean beauty upstarts storming Sephora’s gates. Can mascara tech offset the baggage of the Lauder way?
pat mcgrath Louis Vuitton
Rachel Strugatz March 12, 2025
Last week’s announcement that Pat McGrath would be launching Louis Vuitton’s first foray into makeup thrilled beauty junkies, reassured investors, and gave every indication that they’d follow the Vuitton fragrance model of exclusivity and scarcity. After all, it is Louis Vuitton.
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