THE LATEST ARTICLES
NEWSLETTERS
Mikayla Nogueira
Rachel Strugatz October 8, 2025
Ulta and Sephora have spent months locked in a pitched battle to land an exclusive partnership with Point of View, the D.T.C. skincare brand from self-taught makeup artist Mikayla Nogueira. The war is now over, and there are emerging signs about which direction the brand will go next.
Sue Nabi
Rachel Strugatz October 1, 2025
News and notes on the divestiture chatter swirling around Coty, and Glossier’s buzzy follow-up to its cult-favorite Cloud Paint blush.
Kris Jenner
Rachel Strugatz October 1, 2025
Dr. Steve Levine, the man behind Kris Jenner’s new mug, is the most sought-after facelift magician of our time. But there are also plenty of Mini Levines vying for the clients who can’t afford him—or can’t get a referral.
Mikayla Nogueira
Rachel Strugatz September 24, 2025
Ulta and Sephora are squaring off for a makeup artist–led brand that everyone thinks could be the next Rhode. While Ulta is the sentimental favorite—brand founder Mikayla Nogueira worked there once upon a time—can it beat Sephora’s renowned brand-building?


hailey bieber Rhode x Sephora
Rachel Strugatz September 17, 2025
Backed by a billion dollars from E.l.f., Hailey Bieber’s Rhode has finally arrived at Sephora and is taking the beauty business—and its many skincare competitors—by storm. Meanwhile, Sephora itself is pivoting to favor newer, TikTok-favored labels, showing that even legacy brands aren’t forever.
steven levine plastic surgeon
Rachel Strugatz September 10, 2025
The rise of Dr. Steve Levine, the Park Avenue architect of the $300,000 face lift, and the dawn of “the undetectable era.”
Tilda Swinton and Haider Ackermann
Rachel Strugatz September 3, 2025
Estée Lauder’s nearly 80-year-old flagship brand showed some signs of life with a strong quarter. Great. But the fate of Stéphane de La Faverie’s corporate turnaround will require that the parent company’s other 24 brands actually lead the way.
Stephane de La Faverie
Rachel Strugatz August 27, 2025
Amid his draconian Estée Lauder turnaround effort, C.E.O. Stéphane de La Faverie has laid off thousands of employees. But no one thought he’d come for global creative director Matthew Parr, who was sent packing on Monday.


Huda Kattan
Rachel Strugatz August 20, 2025
In the wake of an uninformed, objectively antisemitic TikTok screed by Huda Kattan, the Huda Beauty founder, Sephora has dropped the brand from a big fall promotion—at substantial cost and effort. Will the retailer now decide to drop the brand altogether?
martha stewart gwyneth paltrow
Rachel Strugatz August 13, 2025
At last, Paltrow’s unprofitable Goop Beauty is embarking on a new, seemingly Hail Mary partnership with Ulta. Meanwhile, Martha Stewart, the original celebrity lifestyle influencer, is out with her own skincare line.
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