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Lauren Sherman, Rachel Strugatz, Malique Morris & Sarah Shapiro
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Weekdays (Thursday is an Inner Circle exclusive)
The ultimate fashion industry bible, offering incisive reportage on all aspects of the business and its biggest players. Anchored by preeminent fashion journalist Lauren Sherman, Line Sheet also features Rachel Strugatz, who delivers unparalleled intel on what’s happening in the beauty industry, as well as Malique Morris on retail, D.T.C., and more.
THE LATEST ARTICLES
Rachel Strugatz
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August 27, 2025
Stéphane’s Way
Amid his draconian Estée Lauder turnaround effort, C.E.O. Stéphane de La Faverie has laid off thousands of employees. But no one thought he’d come for global creative director Matthew Parr, who was sent packing on Monday.
Rachel Strugatz
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August 20, 2025
Sephora’s Huda Ultimatum
In the wake of an uninformed, objectively antisemitic TikTok screed by Huda Kattan, the Huda Beauty founder, Sephora has dropped the brand from a big fall promotion—at substantial cost and effort. Will the retailer now decide to drop the brand altogether?
Rachel Strugatz
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August 13, 2025
Gwyneth & Martha’s Blonde Ambition
At last, Paltrow’s unprofitable Goop Beauty is embarking on a new, seemingly Hail Mary partnership with Ulta. Meanwhile, Martha Stewart, the original celebrity lifestyle influencer, is out with her own skincare line.
Rachel Strugatz
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August 6, 2025
Gwyneth & The Art of Motorcycle Maintenance
A talmudic discussion of Goop’s fortunes, Paltrow’s strengths and weaknesses, and various exit outcomes with Amy Odell, the author of ‘Gwyneth.’
Rachel Strugatz
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July 30, 2025
Ulta Motives
The mass American retailer is embarking on a global expansion that will begin to challenge Sephora’s 35-nation global presence—and, more importantly, loosen its decades-long vise grip on the beauty retail business.
Rachel Strugatz
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July 23, 2025
Sephora or Against?
The beloved makeup brand Ami Colé is shutting down despite its nearly four-year partnership with Sephora. The development resurfaced one of the most pressing questions in the beauty business: Is a deal with Sephora still the best way to get ahead in the industry?
Rachel Strugatz
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July 16, 2025
Byredo After Ben
When you pay a billion dollars for a niche, founder-led fragrance brand, as Puig did with Ben Gorham’s Byredo in 2022, you kind of want the founder to stick around. In this case, however, are the enigmatic Swede and the Spanish conglomerate better off apart?
Rachel Strugatz
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July 9, 2025
Rhode Kill
When Hailey Bieber’s newly acquired makeup line finally enters Sephora in the coming weeks, it’ll have profound ramifications for its rivals (sorry, Selena). Meanwhile, exactly how the brand is categorized—and who it represents inside the retailer—will offer a lesson in the dark arts of selling beauty.
Rachel Strugatz
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July 2, 2025
A Starrr Is Born
YouTube makeup O.G. Patrick Starrr’s setting spray, On ’Til Dawn, has made him a top seller at Sephora. But with subcategory domination comes the inevitable question: What’s next?
Rachel Strugatz
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June 25, 2025
Raiders of the Glossier Ark
The sudden departure of C.E.O. Kyle Leahy is merely the latest setback for the decade-old Millennial beauty brand, which is struggling to raise fresh capital at even half the valuation it achieved in 2021. “Everyone is balking at the price,” said a person with knowledge of the situation. And the private equity vultures are beginning to circle.