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Lauren Sherman, Rachel Strugatz, Malique Morris & Sarah Shapiro
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Weekdays (Thursday is an Inner Circle exclusive)
The ultimate fashion industry bible, offering incisive reportage on all aspects of the business and its biggest players. Anchored by preeminent fashion journalist Lauren Sherman, Line Sheet also features Rachel Strugatz, who delivers unparalleled intel on what’s happening in the beauty industry, as well as Malique Morris on retail, D.T.C., and more.
THE LATEST ARTICLES
Rachel Strugatz
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April 9, 2025
In Search of Glossier Time
Four years after a Series E that valued Glossier at nearly $2 billion, the millennial beauty brand is seeking more capital from investors, this time at a valuation “south of a billion dollars.”
Rachel Strugatz
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April 2, 2025
An Ulta Cinderella Story
Mikayla Nogueira was working at an Ulta in Massachusetts when she parlayed her pandemic furlough into semi-stardom as a beauty influencer, and then to launching an actual business.
Rachel Strugatz
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March 26, 2025
Gwyneth & Now
A micro-targeted mini press tour proclaiming the revival of her acting career has unintentionally turned a spotlight on Goop—Paltrow’s 17-year-old, unprofitable company currently in the throes of reinvention. Did she drop some clues about Goop’s future along the way?
Rachel Strugatz
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March 19, 2025
Too Faced, Too Furious
Estée Lauder’s mascara darling Too Faced is betting on innovative eyelash tech to gain market share and gird itself for the clean beauty upstarts storming Sephora’s gates. Can mascara tech offset the baggage of the Lauder way?
Rachel Strugatz
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March 12, 2025
LVMH’s Palette Expander
Last week’s announcement that Pat McGrath would be launching Louis Vuitton’s first foray into makeup thrilled beauty junkies, reassured investors, and gave every indication that they’d follow the Vuitton fragrance model of exclusivity and scarcity. After all, it is Louis Vuitton.
Rachel Strugatz
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March 5, 2025
Sephora’s Final Rose
Inside the beauty giant’s Bachelor-themed brand summit, where winners were anointed, industry trends were analyzed, and everyone is always kissing up to stay on the shelves of the hardest-to-please retailer in the business.
Rachel Strugatz
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February 26, 2025
The Tao of Puig
Good Girl, the iconic Carolina Herrera fragrance franchise, recently surpassed Chanel’s Chance as the world’s best-selling women’s perfume brand. An inside look at how Puig, the brand’s Spanish owner, leveraged social media and savvy marketing to dethrone a legend.
Rachel Strugatz
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February 19, 2025
A History of Violette
Once relegated to backstage obscurity, makeup artists and their brands continue to take center stage—and an increasing amount of precious shelf space at Sephora. But as French makeup line Violette_FR hopes to prove, it’s as much about the product as the artistry.
Rachel Strugatz
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February 13, 2025
Glossier’s New Exit Strategy
After waiting seven years to release a follow-up to its bestselling perfume, Glossier has launched two new fragrances in rapid succession, with yet another arriving next month. Is the decade-old brand killing it, or getting killed, as investors push for an exit?
Rachel Strugatz
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February 5, 2025
Hell or High Lauder
Barely a month into his reign at Estée Lauder, C.E.O. Stéphane de La Faverie is overseeing the usual: disappointing quarterly earnings, a sweeping (but cutely named) downsizing, and another round of executive musical chairs. What, if anything, will spark real change at America’s largest family-owned beauty conglomerate?