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Lauren Sherman, Rachel Strugatz, Malique Morris & Sarah Shapiro
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Weekdays (Thursday is an Inner Circle exclusive)
The ultimate fashion industry bible, offering incisive reportage on all aspects of the business and its biggest players. Anchored by preeminent fashion journalist Lauren Sherman, Line Sheet also features Rachel Strugatz, who delivers unparalleled intel on what’s happening in the beauty industry, as well as Malique Morris and Sarah Shapiro, who both write about brick-and-mortar, D.T.C., and more.
THE LATEST ARTICLES
Rachel Strugatz
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March 5, 2025
Sephora’s Final Rose
Inside the beauty giant’s Bachelor-themed brand summit, where winners were anointed, industry trends were analyzed, and everyone is always kissing up to stay on the shelves of the hardest-to-please retailer in the business.
Rachel Strugatz
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February 26, 2025
The Tao of Puig
Good Girl, the iconic Carolina Herrera fragrance franchise, recently surpassed Chanel’s Chance as the world’s best-selling women’s perfume brand. An inside look at how Puig, the brand’s Spanish owner, leveraged social media and savvy marketing to dethrone a legend.
Rachel Strugatz
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February 19, 2025
A History of Violette
Once relegated to backstage obscurity, makeup artists and their brands continue to take center stage—and an increasing amount of precious shelf space at Sephora. But as French makeup line Violette_FR hopes to prove, it’s as much about the product as the artistry.
Rachel Strugatz
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February 13, 2025
Glossier’s New Exit Strategy
After waiting seven years to release a follow-up to its bestselling perfume, Glossier has launched two new fragrances in rapid succession, with yet another arriving next month. Is the decade-old brand killing it, or getting killed, as investors push for an exit?
Rachel Strugatz
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February 5, 2025
Hell or High Lauder
Barely a month into his reign at Estée Lauder, C.E.O. Stéphane de La Faverie is overseeing the usual: disappointing quarterly earnings, a sweeping (but cutely named) downsizing, and another round of executive musical chairs. What, if anything, will spark real change at America’s largest family-owned beauty conglomerate?
Rachel Strugatz
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January 29, 2025
Rhode to Retail
Hailey Bieber’s beauty juggernaut is all blue sky and peptide lip treatments, with some deceptively simple messaging, and a brand playbook straight from Skims. A new Sephora partnership could take the business to another level.
Keeping Up With the Kardashians’ Beauty Portfolio
As entrepreneurs, the first family of Calabasas makes a lot of beauty bets, from Kylie Cosmetics to Skkn. Now, enough of them are starting to pay off—including the dark horse hit that is Kourtney’s supplement line—to raise the question: Are the Kardashian-Jenners finally reaching their business potential?
Rachel Strugatz
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January 15, 2025
Charlotte’s Web
Why is Charlotte Tilbury—both the brand and its famous founder—so upset about the latest iteration of the dupe market? It’s a pain in the neck, sure, but fans contend that it’s democratizing the beauty counter. Either way, Charlotte’s battle is a sign of some larger challenges to come.
Rachel Strugatz
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January 8, 2025
Blake Sabbath
While all of Hollywood trains its legal eagle eyes on the increasingly ugly Blake-Baldoni lawsuits, Target is counting the lost riches from Lively’s haircare line. Plus, the reasons behind former Ulta C.E.O. David Kimbell’s hasty departure.
Rachel Strugatz
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December 18, 2024
The Goop Wife
Gwyneth Paltrow’s 16-year-old lifestyle brand’s awkward adolescence has been well-documented. Now, proven executive problem-solver Julia Hunter has arrived to turn things around with cuts, thought leaders, and maybe even showing up at Fashion Week.
