Hollywood’s 10 Percent Problem

longlegs movie
As evidenced this year by original successes like Anyone But You and Longlegs, the audience for original, commercial films is still there. Photo: Courtesy of NEON
Matthew Belloni
September 6, 2024

If I asked you to ballpark the percentage of Hollywood movies that are based on original scripts developed internally by the major studios and streamers, you’d probably guess, what… half? Thirty percent? Twenty?

The number certainly isn’t what it once was. We know that sequels, remakes, I.P.-driven projects, and those that come with a filmmaker and stars attached, or from outside financiers, are the priority in the modern film business. But recognizing commercial stories, fine-tuning scripts, and casting them with talent—regardless of brand awareness, or a preexisting greenlight commitment, or a bidding war—that’s been the core competency of the Hollywood studios for 100 years, right?