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As Roger Goodell begins his royal media-rights renegotiation tour, the operating theory is that his existing partners will hem and haw about having to fork over another $1 billion-ish apiece before eventually ponying up—perhaps soberly concluding that Wall Street will reward them for delaying the NFL’s opt-out potential from the end of this decade to well into the next one. What’s a few billion in exchange for security and, perhaps, postponing the full-scale onslaught of streaming?
