Elon’s Star Power & Apple’s New Era

SpaceX, Twitter and electric car maker Tesla CEO Elon Musk speaks during the Vivatech technology startups and innovation fair at the Porte de Versailles exhibition center in Paris, on June 16, 2023. (Photo by Alain JOCARD / AFP) (Photo by ALAIN JOCARD/AFP via Getty Images)
Elon Musk has quickly become an important geopolitical player, in large part due to his ownership of SpaceX, which operates about half of all satellites orbiting Earth. Photo: Alain Jocard/AFP via Getty Images
Baratunde Thurston
September 17, 2023

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There’s a lot of material in Walter Isaacson’s new book about Elon Musk, which I’ve yet to finish because last week was my birthday, and I don’t celebrate life by finishing 688-page books about highly intelligent but unstable egomaniacs. But I have read and listened to some of the people who have read it, whose reporting I generally trust. Casey Newton cataloged 9 wild details, mostly relating to the botched Twitter acquisition. (I wish Isaacson had spent more time exploring Musk’s relationship with race, from his South African childhood to the multiple allegations of racial harassment at Tesla’s factory in Fremont.) Meanwhile, Constance Grady at Vox did an admirable job of zooming out to critique Isaacson’s focus on the individual, rather than global or systemic, impacts of Musk’s growing power and personal flaws.