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ESPN-Amazon, a Wall Street Fantasy & an A.I. Hack

The fundamental question facing Pitaro & Co. is whether consumers are willing to really pay up for ESPN’s content over the long term.
The fundamental question facing Pitaro & Co. is whether consumers are willing to really pay up for ESPN’s content over the long term. Photo: Billie Weiss/Boston Red Sox/Getty Images
William D. Cohan
August 27, 2023

I have two reactions to the news, first reported by The Information, that Amazon might partner with ESPN as it re-imagines itself as a streaming service. First, the lights are on in Bristol and Jimmy Pitaro is putting his Cornell education to good use. Second, that situation in Bristol—increased cord-cutting and decreasing profitability—must be pretty acute for ESPN to want to team up with Amazon.