In the hierarchy of right-wing digital media companies, The Blaze has long held an august position as one of the first, and one of the longest-surviving, institutions. Founded by Glenn Beck in 2010, the entity represented the first generation of anti-corporate balkanized conservative-meets-alt-right politics-as-lifestyle shops, all built around a single influencer (before that term became painfully ubiquitous). Insta-famous from the success of his eponymous television show on HLN and Fox, Beck became the Bill Simmons of the right—a trailblazing one-man mediaco who served as a forebear to the Bannons and Rogans and Shapiros of the world, and the flourishing ideological empire that Bari Weiss and Nellie Bowles are building in Los Angeles.

In 2018, as the industry shifted and scale became a necessity, Blaze Media merged with Mark Levin’s CRTV, creating a larger platform that sought to highlight conservative-oriented digital content. In the subsequent years, it became a major player in the digital space, pivoting from television to online streaming, podcasting, and conservative news and commentary. And it’s continuing to grow. Late last year, according to two people familiar with the situation, the company raised a new round of financing from investors including the billionaire DeVos family. A spokeswoman for Blaze Media confirmed the investment, telling me that they “added several strategic investors, including some members of the DeVos family, as part of its plan to accelerate growth and capitalize on favorable market conditions for expanding its platforms and content.” I couldn’t get my hands on the round size or valuation, but it presumably provided a nice liquidity event for Beck and Levin.