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The Hollywood A.I. Appeasement Vibe Shift

As the industry—even the creative class—shifts to cautiously accept A.I., a Cate Blanchett–founded nonprofit is pushing to adopt a framework of consent for performers. Meanwhile, the business is groping around for new ratings standards in an effort to separate out the slop. Both battles are just beginning.

dreams of violets
A still from ‘Dreams of Violets,’ a 75-minute docudrama that’s being called the first full-length, live-action A.I.-generated film to be accepted by a major festival. Photo: Courtesy of Fountain 0
Matthew Belloni
May 29, 2026

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It’s bus tour season again in L.A., the time when New York media analysts chauffeur their cherished investor clients around town to meet with studio executives, Investor Relations handlers, producers, agency heads, sommeliers, and, from time to time, me. Not surprisingly, the one topic that keeps coming up in these chats—besides whether Netflix will go after another studio… and if so, which one??… and if not, where the heck will the next growth engine come from??—is the A.I. takeover.