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LIV & Let Die… Again

How much longer is Saudi Arabia’s Public Investment Fund willing to continue pumping billions into its quixotic bet on LIV Golf, as the Iran war dislocates sporting events like Formula One and Fanatics flag football?

liv golf john rahm
If LIV Golf does collapse, the ripple effects in the U.S. market are likely to be minimal. Photo: Raj Mehta/Getty Images
John Ourand
April 16, 2026

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The atmosphere at Mexico City’s Chapultepec Golf Club was tense yesterday morning as LIV Golf prepared to tee off. Hours earlier, both the Financial Times and Wall Street Journal had reported that Saudi Arabia’s Public Investment Fund was “on the verge” of pulling funding for the controversial money-losing golf tour it launched four years ago with Greg Norman as C.E.O. To several sports executives doing business with LIV, it seemed entirely possible that the upstart tour would be forced to close up shop right there in Mexico City.