Hollywood’s Gen Z Gap Is Real… and It’s Growing

toy story 5
Amid total content saturation, established I.P. remains the primary draw to theaters, with the highest anticipation this summer for Toy Story 5 and Minions & Monsters. Photo: Courtesy of Disney/Pixar
Matthew Belloni
May 26, 2026

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I think Kevin Goetz is a little annoyed with me. The founder and C.E.O. of Screen Engine, the research firm that conducts scientific studies and test screenings for movie studios, probably doesn’t love the decidedly unscientific focus group interviews about moviegoing habits that I’ve been conducting annually with high-school kids for a few years now. After all, Goetz collects detailed survey data from nationwide samplings of demographically representative respondents. I call up a buddy, who gets his daughter to let me chat with her and five friends from the same high school on the Westside of L.A. Not the same.