Recent coverage of Netflix’s ongoing financial adventure has focused on its crackdown on password sharing—a generational love language for some 100 million users who currently aren’t paying for the service. The old-as-time password-sharing phenomenon has led to revenue leakage, of course, which costs Netflix billions of dollars each year. During the good old days of streaming, Wall Street analysts seemed to believe then-C.E.O. Reed Hastings’ bromides that this was all fine and well, and served as some form of discovery marketing. Now the Street wants to discover that missing revenue, and stat.
Netflix’s Growth Play & Zaz’s New Era
Julia Alexander
March 1, 2023
