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Hi, and welcome back to Line Sheet. I missed you!For those of you in the U.S., I hope you had the happiest of Thanksgivings, and refrained from buying anything dumb on Black Friday. I’m sad to report that one retailer in Paris, of all places, was having a Black Week promotion—not chic.
Otherwise, I had an absolutely great time in France while taking advantage of détaxe, meeting with brands on both sides of the Seine, and most importantly, co-hosting a fabulous dinner with Lyst C.E.O. Emma McFerran in a flat overlooking the Palais-Royal, where the sweet American guys from nearby wine bar Verjus cooked us a Thanksgiving feast. (Thanks to my friend Lindsay Tramuta for suggesting the spot.)
Emma and I were joined by C.E.O.s, C.M.O.s, and creative directors from across the French fashion industry, including Mugler, Balenciaga, Alaïa, Lemaire, Jacquemus, Lanvin, Lacoste, the Fédération de la Haute Couture et de la Mode, and many others. As you know by now, these dinners are off the record, but this was by far the best conversation we’ve had yet. Like I always say, Paris is where executives talk about creativity with ease and conviction, and that word came up time and again, sans spin, throughout the evening.
A huge thanks to Emma and her crew—the irrepressible Jenny Cossons and Katy Lubin—as well as the team from Anima, my old colleague and good friend Christian Layolle and his business partner Isabelle Harvie-Watt, for orchestrating a perfect evening. (Christian’s wife, Johanna, is going to have a baby any day now; send them warm thoughts and dry diapers.) But the biggest thanks goes to Puck’s VP of brand and partnerships, Alex Bigler, who flew to Paris for 24 hours (maybe less?) to make sure everything went okay and that I was okay. Alex is best-in-class, and a major reason to co-host one of these dinners with us. If you’re interested, just reply to this email.
Finally, it’s been a while since I harassed you, The Forwarded, to sign up for Line Sheet. Make sure to do it before you submit your final expense report of the year. Big kiss.
Mentioned in this issue: Emma McFerran, Lyst, Gabriella Karefa-Johnson, Marc Metrick, Edward Enninful, Anna, the Arnaults!, Kris Van Assche, luxury fatigue, James Whitner, Richard Baker, Vanessa Kingori, and many more…
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A MESSAGE FROM GLAMSQUAD |
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Back in 2014, glam got an upgrade when a team of beauty pros, entrepreneurs, and engineers got together to modernize the industry. With the founding of Glamsquad, top-notch beauty services could be achieved within the comfort of your own home, office or hotel (or anywhere really) and stylists could have expanded creative and financial opportunities outside the confines of salons or the occasional photo shoot.Now available in eight cities including NYC, LA, Miami, San Francisco, Washington DC, Boston, Dallas/Fort Worth and Houston (with more launching in 2024), Glamsquad has over 2,000 artists and stylists who deliver hundreds of thousands of hair, makeup and nail services each year. And it’s not just for self-care. Their concierge team crafts custom experiences for groups as small as four or as large as 400+.Book now. Because that holiday hair won’t curl itself.
And stay tuned to discover more about where Glamsquad is going next.
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Vogue Questions & Succession Signals |
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The Antoine Arnault-Berluti sitch…: So Antoine Arnault, the eldest Arnault son, announced last week that he would be stepping down as C.E.O. of Berluti, the LVMH-owned heritage brand best known for its men’s dress shoes. Many have speculated that this may be some sort of succession signal, but I think the backstory is far less sexy. Antoine did the LVMH deal to sponsor the Paris Olympics—most recently announcing that Berluti is dressing the French team for the opening ceremonies—and that’s going to be a tremendous amount of work over the next eight months. In December 2022, he was also named general manager of Christian Dior SE—the holding company that controls LVMH—a post previously held by longtime Bernard deputy Sidney Toledano.Christian Dior SE is not to be confused with Financière Agache SA, the Arnault family office, which controls Christian Dior, which controls LVMH. There are probably a million reasons for this Russian-nesting-doll-style structure—tax avoidance, governance, remnants of when Dior and LVMH were two separate companies, etcetera—but it all comes down to one thing: Dad is still the C.E.O. of the family office, and he’s still the C.E.O. of LVMH. Everyone else is support staff.A note on Berluti, which LVMH acquired in 1993, but first made a meaningful attempt at building out about a decade ago, in an attempt to grab more of the fast-growing menswear market. After parting ways with long-suffering designer Kris Van Assche in 2021 (actually, I think he’s fine; he just has a tough time with critics), Antoine took a page from another LVMH-owned heritage brand, Loro Piana, and did away with the public-facing creative director position. It seems to be working. As I’ve mentioned a couple of times, rich guys like Berluti sneakers. And right now, brands are generally moving away from the star-designer formula, as they rely more on their margin drivers—Gucci loafers, Chanel flap bags—to keep things moving.
Regardless of what happens next with Berluti, it’s clear that LVMH is hyper-focused on its big brands, and willing to let the smaller ones percolate without much pressure. There’s too much riding on €24 billion-a-year Louis Vuitton and the like.
On Gabriella Karefa-Johnson exiting Vogue: Question of the weekend: Did Gabriella Karefa-Johnson actually leave Vogue of her own accord, like she said on The BoF Podcast, or did they actually decide not to renew her deal? High Fashion Twitter chatter has tied the exit to her extensive social media commentary on the Israel-Hamas war. But she was on contract at Condé Nast, rather than a W2 employee, so her actions would ostensibly have fewer consequences for the publisher than if, say, Anna Wintour decided to suddenly opine publicly about the war. Anyway, unless everyone involved is lying, which I don’t think they are, my understanding is that she chose to leave, just as she said she did. One piece of supportive evidence: Karefa-Johnson has nothing but good things to say about Vogue, her time there, and how they valued her outspoken nature.
I texted Karefa-Johnson about this specifically this morning, and this was her response:
I refuse to let a false narrative about my resignation be used to validate unethical workplace retaliation for those of us who vocally advocate for a Free Palestine. I know it is a small minority of folks with no knowledge of the matter who are desperate to use my story as justification for what we are seeing ravage our creative and professional communities, but I still feel it’s important to say: at the tail end of my contract, I voluntarily [tendered] my resignation under no suggestion by Condé Nast or Vogue due to my own personal realization that my values were incongruous with the brand at this time. The choice was entirely mine to make and this material action of solidarity was what felt right for me. Still, it was not a choice made in a vacuum.You can listen to Karefa-Johnson’s BoF pod if you want to hear more about how “we grow and sometimes our containers don’t grow with us.” But what kind of personal brand can a stylist build independently, outside of a big name like Vogue? I’ve been thinking about this a lot recently, particularly since Edward Enninful announced his departure, and particularly since his Instagram posts have grown more curious amid the lead-up to his final cover of British Vogue. Both Karefa-Johnson and Enninful, once pegged as potential successors to Wintour, are public figures whose influence goes beyond the images they make.
So what will Karefa-Johnson do next? It may be as nebulous as Enninful’s next act. In the old days, star editors developed their own magazines, but that now seems quaint and uneconomical. So many of the stars have tried their hands at becoming personalities (both online and on television), with few, if any, really succeeding. Karefa-Johnson’s talent is in image-making, and that’s primarily a behind-the-scenes role. Vogue gave her an opportunity to bring that talent to the fore. Maybe Instagram is enough of a platform to disseminate both her work and ideas, but I’m guessing investors are pitching her now on ways to think beyond that. When I asked Karefa-Johnson exactly what she is after, she said that “the move wasn’t vertical or motivated by wanting more. It was about spreading out into spaces that feel completely in line with who I am at present.” What that may mean, she continued, is that she’ll be “making images as long as I have stories to tell; and, I’m looking forward to engaging with different kinds of audiences, across different media formats to tell them.”
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Saks Attack |
An update on their Dior deal, the Estée Laundry rumors, all that fundraising, and the Neiman Marcus roll-up fantasies. |
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American department stores aren’t what they used to be, obviously, and neither are their holiday heirlooms. This reality was on full view last Monday, when the windows at Saks Fifth Avenue’s flagship location in Midtown were lit up with Dior-decorated vignettes. Saks C.E.O. Marc Metrick, Dior C.E.O. Delphine Arnault, and brand ambassador Jennifer Lawrence were all there to celebrate the occasion.The displays, glowing purple and glittering gold with garments and accessories from the Lady Dior collection inserted into dioramas of classic New York scenes, were literal window dressing—a traditional pay-to-play tactic that was viewed cynically by chiseled industry insiders but was nevertheless mostly lost on the ear-muffed crowd. During some prepared remarks, Lawrence’s belt unexpectedly busted in the ultimate celebrities are just like us moment. The made-for-Us Weekly surprise didn’t simply offer some light-hearted holiday mirth. It was also a nice little distraction from a swirl of negative press that preceded the proceedings.Metrick, in some ways, was there to celebrate a real victory. The Dior-filled windows were part of a bigger distribution deal. For the first time, Saks.com is going to sell “the world of Dior”—handbags, shoes, clothing, and so on—for the holiday season through January 5. Saks.com is the first online retailer, other than Dior.com, to sell everything from the brand. After all, brands like Dior—the second-biggest fashion label in LVMH’s portfolio—sell mostly direct-to-consumer, operating shop-in-shops in select department stores around the world, including Saks. These shops run on a consignment model, meaning that the store effectively rents the space to the brand, taking a percentage of sales rather than buying the product up front. The stores get cash and the brands get exposure to another set of customers.
Online, though, there’s little incentive for a brand as big as Dior to distribute beyond their own channels. They have the budgets to market everywhere the customer may be lurking, and they want all the first-party data. And yet, given the softness in the American market, popping up on Saks.com during the holiday shopping season seemed like a smart decision, almost akin to the big streaming companies licensing their shows to other platforms. As an added bonus, they got the Saks Fifth Avenue windows, still a pit-stop for tourists meandering around Midtown on their way to see the tree at Rockefeller Plaza.
While he doesn’t technically run the Saks Fifth Avenue stores division of parentco Hudson’s Bay Company (HBC)—Saks.com spun out in 2021—Metrick is still Saks Fifth Avenue’s de facto spokesperson. In the split, Saks Fifth Avenue began paying Saks.com’s buying and marketing departments for their services. And Metrick’s team runs the show, in terms of what ends up on the shop floor and how it’s marketed. I know, it’s confusing, but it was executed this way to make the fast-growing Saks.com more palatable to investors if it were to I.P.O. At the time of the split, Farfetch and other e-commerce stocks were sailing. Today, as those companies have lost investor confidence, Saks.com is nowhere near a public float.
In the days leading up to the Dior unveiling, Saks Fifth Avenue—or Saks, or Saks.com, or whatever, all of them—was criticized by one of those watchdog Instagram accounts. This one, Estée Laundry, mostly tracks the trials and tribulations of The Estée Lauder Companies. (While the account is thought to be run by multiple people, the rumor is that at least one of them is an Estée Lauder employee—who happens to work in human resources. This account is not typically full of shit.)
Anyway, a week ago Friday, Estée Laundry posted about Saks Fifth Avenue owing Estée money, just as Saks Fifth Avenue owes a lot of people money, which I reported months ago. Two days later, on Sunday, HBC chairperson Richard Baker, the real estate guy with the good glasses, did a story with WWD announcing that he had raised $340 million related to the real estate he owns, reminding the trade’s readers that HBC is mostly a real estate developer masquerading as a retailer. In the story, he also dispelled the Estée Laundry rumors, suggesting, as I had been told by Saks insiders before, that the unresolved payments would be resolved with this fundraise. It was an attempt on Baker’s behalf to quash the negative story with a positive one, although in the end I think it probably fueled further scrutiny from other media companies.
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A MESSAGE FROM GLAMSQUAD |
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Back in 2014, glam got an upgrade when a team of beauty pros, entrepreneurs, and engineers got together to modernize the industry. With the founding of Glamsquad, top-notch beauty services could be achieved within the comfort of your own home, office or hotel (or anywhere really) and stylists could have expanded creative and financial opportunities outside the confines of salons or the occasional photo shoot.Now available in eight cities including NYC, LA, Miami, San Francisco, Washington DC, Boston, Dallas/Fort Worth and Houston (with more launching in 2024), Glamsquad has over 2,000 artists and stylists who deliver hundreds of thousands of hair, makeup and nail services each year. And it’s not just for self-care. Their concierge team crafts custom experiences for groups as small as four or as large as 400+.Book now. Because that holiday hair won’t curl itself.
And stay tuned to discover more about where Glamsquad is going next.
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What is really going on here? After talking to people close to HBC, I kept being directed back to the trouble in Canada, which I also wrote about in October. That market never really recovered from the pandemic, and HBC’s competitors have had a hard time there, too. Nordstrom exited the country altogether.Meanwhile, the Saks Fifth Avenue U.S. store sales will be slightly up in 2023 from 2019: Not a bad comp, given that 2021 and 2022 were anomalies in the business. In Paris this past week, luxury executives were using the word “normalization” after two years of crazy-scary market growth coming out of the pandemic. At Saks.com, sales are up by meaningful double digits from before the pandemic—25 or 30 percent overall, vendors have been told.Look, this could all be construed as a pile of excuses. The market for luxury goods in the U.S. is tough: Consumers went from spending all of their discretionary income on stuff they didn’t need to being hyper-aware of inflation. But the truth is that Baker raises $300 million to $500 million through real estate “monetization” each year. And that doesn’t always mean selling buildings, but instead selling rights. (For instance, if a developer wants to move a parking lot from one side of a mall to another, they might have to okay it with HBC, if HBC is the anchor tenant. HBC can sell that right back to the mall developer for something like $20 million or $30 million.)
Not bad, and further proof that real estate is a durable asset class, and more stable than, say, retail. But what happened to the $2 billion that Baker was raising this summer from two sovereign wealth funds to buy Neiman Marcus Group? My understanding is: 1) that money was raised in full; and 2) no, the $2 billion has nothing to do with the $340 million that he just raised. Given these challenging times, will Baker forge ahead with his plan? My guess is that, once again, the dream of a Saks and Neiman Marcus merger will sit on ice for a while. Baker needs to give the Neiman Marcus Group board an offer they can’t refuse.
The truth is that the department store business has never been easy. At least not in our lifetimes. But the reality of it today is that, if you want to succeed, you have to play the fashion game harder than ever before, as the Dior deal illustrates. But you also have to understand that it all comes back to real estate. Perhaps Baker, who knows that better than anyone, will win Neiman Marcus after all.
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Hey: In an upcoming email I’m going to use this space as a guide to gift guides, so if you want me to include yours, please send through the link. I know gift guides are grueling, often thankless work and I want to recognize the best, but there is no way I can find them all without your help!From the Department of No Shit: Online promotions have taken the air out of in-real-life Black Friday sales. [New York Times]What to do about luxury fatigue. [Luxury Raves]
Modern advertising’s glamorous imperfections now include stretch marks. [New York Times]
The next Phoebe Philo drop is November 28: Send me what’s in your shopping cart, plus reviews. [Inbox]
James Whitner, a famous retailer of sneakers who owns a string of influential stores in the American South, is being investigated for money laundering: namely, selling products to an unauthorized overseas entity at a rate higher than the original price. The brand accusing him of this is based in the “Pacific Northwest” so um, you can guess. Whitner is denying it. [Sneaker News]
Meet the Birkland. [Seth Fountain]
Ron Herman closing its Melrose Avenue store made me long for a time when you could go to a store and try on 50 different pairs of jeans and leave with something that actually looked good on you, even though I actually bought my J.Brands at Kitson in 2006. [WWD]
I was gifted the latest issue of L’Étiquette Femme while I was in Paris and damn, it is the most inspiring magazine I’ve come across in years. No need to even use Google Translate, the images say so much. [L’Etiquette]
Nylon—now owned by BDG, as in Bustle Digital Group, not the Urban Outfitters denim line—is relaunching print. Seems like a “nice to have” for luxury advertisers? But did luxury advertisers ever care about Nylon? [BoF]
I wonder how much money Laura Reilly made in affiliate commissions over the weekend! [Magasin]
Condé Nast’s chief business officer in the U.K.,Vanessa Kingori, is leaving for Google. [BoF]
And finally… Here’s a mini sneaker-trend report from Paris: Gazelles have replaced Sambas. Solomon and Asics are as chunky as it gets. And while nobody in Paris is wearing On Running shoes, everyone leaving Paris is wearing them.
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Until Thursday,
Lauren |
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FOUR STORIES WE’RE TALKING ABOUT |
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House Turmoil |
Are MAGA knives out for Speaker Johnson? |
TINA NGUYEN |
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