Welcome back to What I’m Hearing, which I’m told just earned an 11-minute standing ovation at Cannes.
Programming notes: My chat last week with Roku’s Charlie Collier is online here. On The Town, Lucas Shaw and I broke down the streamers’ plans to pay talent less up-front, analyst Rich Greenfield anointed the winner of the TV upfronts, and McKinsey’s Camilo Becdach brought data to the push for better Latino representation. Subscribe here and here.
Also, on May 29 in D.C., Puck will host a screening of For Love & Life: No Ordinary Campaign, a film chronicling the life and times of attorney-activist Brian Wallach and his wife, Sandra, in the aftermath of his A.L.S. diagnosis at age 37. Following the screening, Julia Ioffe will interview the filmmaker, Christopher Burke. You can RSVP here.
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Discussed in this issue: Bob Iger, Ryan Reynolds, Shari Redstone, Simon Kinberg, David Zaslav, Ben Stiller, Kevin Hart, Kevin Costner, Chris Pratt, Greg Peters, Brian Robbins, and… Michael Rubin’s Instagram.
But first…
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So it turns out that IF, John Krasinski’s $110 million live-action/animation fantasy-comedy hybrid, opened at $33.7 million. That was below the prerelease tracking projections but still decent for an original studio programmer. In many ways, the movie had almost everything working against it—a depressing “survive till ’25” box office season, the lack of a Marvel character, a 49 percent Rotten Tomatoes score, etcetera. On the other hand, its potential long-term profitability—via PVOD and third-party licensing, among other things—and even its mere existence largely depend on... |