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Peacock Curiosity, Paramount’s Future, & the Great Streaming Rebundling

Shari Redstone
President and chairwoman of Paramount Global, Shari Redstone. Photo: Drew Angerer/Getty Images
Julia Alexander
October 11, 2022

So many conversations I have with Hollywood executives eventually touch on a single question: Will our multi-streaming platform universe one day evolve into a cable-style bundle that features multiple services? And will this future arrive sooner or later? This question has bubbled of late thanks to general bear market industry anxieties, and reporting from CNBC and the Wall Street Journal, among others, suggesting that media executives have engaged in talks about potential partnerships. 

We are indeed entering a great rebundling period, but the transition will be slow and steady and incremental. It will likely encompass M&A, ecosystem building, and cross-industry leveraging. Each of these avenues create bundles to satiate different needs. And taken as a whole, they will determine the winners and losers in the space.