We’re at a moment in fashion when there are a lot of brands owned by investors who would very much like an exit and may never get one. When I talk to investors and operators about who might actually succeed, they often mention Reformation, which started selling deadstock vintage cashmere in Los Angeles in 2009 and now, thanks to its famously high-slit wedding-guest dresses and great-fitting jeans, generates upward of $350 million a year in sales—more than 90 percent of which are through its own channels.
The Great Reformation
Lauren Sherman
June 17, 2024
