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See You in the Metaverse

Meet me in the metaverse
Photo by David Ramos/Getty Images
Baratunde Thurston
March 31, 2022

I spent last week in Austin at the first South by Southwest festival to occur in-person since 2019. I’ll admit that I had missed the frenetic energy of the weeklong multimedia event, which has become a part of my annual routine. I started attending SXSW in 2006 and have attended almost every year since. In 2016, in fact, I was inducted into the SXSW Hall of Fame, so I’m a certified fanboy. This year, I drank all the agave-based spirits, ate all the permutations of meat on tacos, rode all the electric scooters, and got a taste of a high-tech future that we increasingly recognize doesn’t simply happen but must be consciously shaped. 

There were three unmistakable themes that animated this year’s event. And they explicate, more than anything else, that future that we are collectively building.