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Shawn Levy’s production company assigned a young staffer to monitor YouTube for potential talent. Four years later, Kane Parsons’ fantasy thriller opened to $118 million worldwide and has everyone in town talking about a possible sea change.
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Given all the credit grabs on Backrooms this weekend—everyone from the various producers to YouTube’s P.R. team are out there touting the shocking $118 million global opening for a $10 million fantasy thriller based on a 4Chan meme—I figured I’d start at the beginning. Or at least at the beginning of this movie’s wild journey.
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