The Best and Worst Deals of the Peak TV Era (Part 2)

The Marvelous Mrs. Maisel
Midway through The Marvelous Mrs. Maisel, its creator cashed in at Amazon in a deal that pays her $10 million to $15 million a year. Photo: Philippe Antonello/Prime Video
Lesley Goldberg
August 22, 2024

Today, we continue our blunt assessments of the major creator overall deals of the Peak TV era. On Monday, we detailed the Worst Whiffs, the eight- and nine-figure payouts to creators like Phoebe Waller-Bridge and Seth MacFarlane that delivered little bang to their studios and streamers for the massive bucks. Today’s middle section of the list was arguably tougher to compile. They’re the questionable deals, the ones with real productivity but iffy overall returns for the money spent—deals where executives would have a hard time answering a simple question: If, given the chance, would we do this all over again? Let’s dive in…

This article is Part Two of a three-part series. You can read Part One here, and Part Three here.