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The Book of Reed Hastings, Revisited

reed hastings
Photo: Patrick T. Fallon/Getty Images
Matthew Belloni
September 8, 2022

I’ve been re-reading Reed Hastings’s book lately. It’s an interesting exercise, given how much Netflix, and the rest of Hollywood, has changed since it was published to much fanfare on Sept. 8, 2020. Exactly two short years ago, No Rules Rules: Netflix and the Culture of Reinvention, co-written with business professor Erin Meyer, was delivered from Mount Olympus (by way of Los Gatos) as the sacred writ of a conquering hero. Hastings, the tech outsider, had taken on 100 years of entrenched studios and won. The entire entertainment industry had dropped its business model and was chasing his. And this concise, 274-page business memoir detailed exactly how he did it.