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The Iger Streaming Beta Blocker

Bob Iger, himself, said that companies tied to the linear and satellite businesses are in real trouble—but those pivoting to streaming aren’t in the clear, either.
Bob Iger, himself, said that companies tied to the linear and satellite businesses are in real trouble—but those pivoting to streaming aren’t in the clear, either. Photo: Kevin Dietsch/Getty Images
Julia Alexander
July 18, 2023

It’s hard to relive the past decade of the media business without cringing a little at how the biggest players handled the innovator’s dilemma of streaming. As cord-cutting unequivocally became the future, legacy media companies staved off their own putative Blockbuster dystopia by franchising their content, at enormous premiums, often to a new generation of rival streamers. Some may have laughed at the size of the checks they deposited, but soon enough it was clear, to paraphrase Disney C.E.O. Bob Iger, that they had been supplying third world countries with nuclear weapons.