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The Real Housewives of Peacock

brian roberts
Peacock's business unit has improved in the past year by focusing on unscripted programming, lower-cost originals, sports, and a well-considered film strategy. Photo: Ethan Miller/Getty Images
Julia Alexander
February 20, 2024

Back in 2022, I was invited to speak to Peacock’s leadership team about the state of the streaming industry. During that hourlong session, in my role as director of strategy at Parrot Analytics, I recommended a couple of very specific opportunities that I saw for the company based on the reams of data that I was absorbing. 

First, the streamer should lean harder into Bravo, with its young, female-skewing superfans and plethora of addictive franchises. Second, NBCU should position Peacock as a national and local hub for live sports, given both NBC’s various contracts with pro sports leagues and Comcast’s own local affiliate deals. Third, and perhaps most important, I made a somewhat unpleasant suggestion: I gently told a room filled with creative executives to stop throwing money at flashy original concepts.