Back in 2022, I was invited to speak to Peacock’s leadership team about the state of the streaming industry. During that hourlong session, in my role as director of strategy at Parrot Analytics, I recommended a couple of very specific opportunities that I saw for the company based on the reams of data that I was absorbing.
First, the streamer should lean harder into Bravo, with its young, female-skewing superfans and plethora of addictive franchises. Second, NBCU should position Peacock as a national and local hub for live sports, given both NBC’s various contracts with pro sports leagues and Comcast’s own local affiliate deals. Third, and perhaps most important, I made a somewhat unpleasant suggestion: I gently told a room filled with creative executives to stop throwing money at flashy original concepts.
