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The Week in Shopping: The Rise of the Easy Pant Shopper

Line Sheet’s latest exclusive data from ShopMy reveals that Americans have been binging on easy pants. Meanwhile, those white flats you see popping up everywhere aren’t just in your imagination.

frame denim amelia gray campaign
Five of the 10 items on the list this month were bottoms—three denim styles and two soft pants—painting a clear picture of a customer who wants to get dressed casually without thinking too hard. Photo: Courtesy of Frame
Sarah Shapiro
March 13, 2026

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While Paris, Milan, and New York have spent the past few weeks delivering fresh ideas on the runway—Matthieu Blazy’s redefined silhouette at Chanel, Celine’s sharp prep-leaning accessories assortment, etcetera—ShopMy’s February Top 10, shared exclusively with Line Sheet, tracked what people have actually been looking to purchase of late. And in February, America was shopping for unfussy pants.