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After the Gloss: What’s Next for Emily Weiss

It’s hard to overstate how influential Emily Weiss’s Glossier has been in the marketing of consumer goods over the past decade, and how obsessed the fashion industry, in particular, was with Emily and her enterprise.
It’s hard to overstate how influential Emily Weiss’s Glossier has been in the marketing of consumer goods over the past decade, and how obsessed the fashion industry, in particular, was with Emily and her enterprise. Photo: John Phillips/Getty Images
Lauren Sherman
September 5, 2023

My first interaction with Emily Weiss was via email, around 2010 (maybe the beginning of 2011). I didn’t watch The Hills—I gave up on reality TV after The Real World: Las Vegas—but I knew of Emily through fashion. (At the time, she was assisting a stylist named Elissa Santisi, known for wearing good trousers.) I heard Emily was launching some sort of beauty news blog—independent, but more polished than the rest. I want to say that she already had an office at 611 Broadway—one of those shabby-if-serviceable buildings in Soho, on the corner of Houston & Broadway, where the grown children of billionaires would enter to meet with Basil Walter about redoing their five story townhouses—just a couple of floors down from Breaking Media and Fashionista.com, which I was editing at the time.

Fashionista was a teeny site with a teeny budget, and I was desperate to hire a graphic design intern to zhuzh it up, so I posted an advertisement in our job listings section. I didn’t get many bites, but I did get an email from Emily Weiss, introducing herself, and asking if I wouldn’t mind passing along any discarded resumes. She, too, was in need of a graphic design intern for her new, yet-to-be-launched website. Perhaps this says as much about me as it says about Emily, but I sort of couldn’t believe she had the gall to send an email like that. Fashionista classifieds were something like $50 a pop, she could have posted in stealth mode, and what would she see in my rejects that I hadn’t?