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Apple’s Beautiful, Lonely Vision

At its best, technology brings us together around shared screens and communal experiences. The Vision Pro headset, a huge leap forward for spatial computing, threatens to make us more isolated than ever.

Apple C.E.O. Tim Cook stands next to the new Apple Vision Pro headset.
Apple C.E.O. Tim Cook stands next to the new Apple Vision Pro headset. Photo: Justin Sullivan/Getty Images
Baratunde Thurston
June 11, 2023

There is a raw, holy shit-ness to the amount of technology Apple has packed into its new Vision Pro “spatial computing” device—its strangest, most ambitious product launch in years—which resembles a pair of very elegant, immaculately designed ski goggles. Though it shares a lot of familiar elements with existing virtual and augmented reality headsets, it also has a lot more, and feels like a quantum leap out of nowhere.