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Apple’s Beautiful, Lonely Vision

Apple C.E.O. Tim Cook stands next to the new Apple Vision Pro headset.
Apple C.E.O. Tim Cook stands next to the new Apple Vision Pro headset. Photo: Justin Sullivan/Getty Images
Baratunde Thurston
June 11, 2023

There is a raw, holy shit-ness to the amount of technology Apple has packed into its new Vision Pro “spatial computing” device—its strangest, most ambitious product launch in years—which resembles a pair of very elegant, immaculately designed ski goggles. Though it shares a lot of familiar elements with existing virtual and augmented reality headsets, it also has a lot more, and feels like a quantum leap out of nowhere.