A few months back, a good friend of mine and close follower of celebrity endorsements, who also happens to be Gwyneth Paltrow’s No. 2 fan, sent me a post from the Goop founder’s Instagram account. In it, she was selling a posture corrector from “copper-infused activewear brand” Copper Fit, which also makes things like “arch relief” compression bands. This past week, Paltrow extolled the virtues of Copper Fit’s “core shaper,” something I’d argue she doesn’t need for many reasons, one being her trainer of 17 years, Tracy Anderson.
Gwyneth’s Sweet Smell of Success?
Lauren Sherman
August 3, 2023
