In the unforgiving economy of the celebrity beauty industry, Selena Gomez and Hailey Bieber have more or less stayed in their well-coiffed lanes. Gomez launched her makeup brand, Rare Beauty, in 2020, while Bieber founded Rhode, her skincare label, two years later. Unlike so many others, both of their celebrity lines have really worked, which makes them anomalies in the ultra-competitive space. Rare, which I’m told surpassed $400 million in revenue for the 12-month period ending in February, is obviously larger. But Rhode, which is expected to hit the $100 million mark, is younger and has an ambitious trajectory. (Rare and Rhode didn’t respond to a request for comment.)