Programming note: This week on The Town, CNBC’s Alex Sherman and I parsed the winners and (mostly) losers of the injunction against Venu Sports, Puck’s Tara Palmeri previewed Hollywood’s role at the D.N.C. (Beyoncé? No Beyoncé?), and Brian Raftery reflected on the 10th anniversary of the Sony hack. Subscribe here and here. And if you missed my chat with the True Detective: Night Country crew, you can read the transcript here.

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Discussed in this issue: Bob Iger, J.J. Abrams, Marti Noxon, Scott Galloway, Kenya Barris, Sam Esmail, Haim Saban, Rick Rosen, Dana Walden, Edgar Bronfman Jr., Ron Meyer, Hannah Minghella, George Clooney, Amy Pascal, Byron Allen, and… the Stephanie Jones exposé.

But first…

Runner-up: Edgar Bronfman Jr.

The Fubo executive chairman’s stock is up 38 percent since Friday, after a judge temporarily blocked the three-studio Venu Sports bundle on antitrust grounds. Plus, he submitted his $4.3 billion Paramount bid tonight, per the Journal. Fortress may or may not be out, the Baby Geniuses guy is in, and Bronfman is telling shareholders he’s got $5 billion to spend without diluting them with Skydance. We’ll see if this goes anywhere, but regardless, it’s a win for him: When was the last time anyone in Hollywood was talking about Edgar Bronfman Jr.?

A couple little news items…

So, which deals were the winners and losers of Peak TV? Most of the nine-figure club was signed with the intention that they would deliver multiple hits. Few did. And volume alone isn’t always a good barometer. Bridgerton, for example, is a global franchise that likely makes both of Shonda Rhimes’ nine-figure contracts worth the dough for Netflix, even if she doesn’t deliver another hit. On the flipside, Netflix is still waiting for an R.O.I. from Power creator Courtney Kemp. Disney also appears to have swung and missed with its eight-figure deal with Ron Moore.

Let’s do it, a Peak TV postmortem, assessing the best and worst TV deals of the 2019-23 era, with the benefit of 2024 hindsight. Many people got rich, some got very rich, and a precious few justified the outsize paydays.

Layoffs at Bad Robot resulted, and C.E.O. Brian Weinstein, film head Hannah Minghella, and TV boss Ben Stephenson all exited. Not helping: Abrams’ penchant for working on side projects, like the films Lou and The Blue Angels, outside the Warners deal, which expired in May. That was part of the reason Netflix opted against pursuing Bad Robot this time around.

Sam Esmail (Universal)
The Mr. Robot creator’s Esmail Corp. signed a four-year overall deal with Universal Cable Productions that, in 2019, was considered the biggest pact ever for the studio (after Amazon nearly outbid it). Esmail then delivered one-and-done flops Gaslit (Starz), The Resort, and Angelyne (both for Peacock). Two big projects—Apple’s Metropolis and Peacock’s Battlestar Galactica redo—both fell apart after the studio spent years and millions of dollars developing them. (Metropolis is said to be still alive under different auspices.) Perhaps most frustrating for Universal, Esmail went and made a Netflix film, Leave the World Behind, which fell outside his TV obligations and generated huge viewership.

David Benioff & D.B. Weiss (Netflix)
The Game of Thrones creators landed at Netflix in 2019 with a five-year, $250 million deal amid competition from Amazon and Disney. And then… years of nothing. Finally, 3 Body Problem appeared in March, and while it scored a drama series Emmy nomination, the muted viewership—charting for only a few weeks on Nielsen—and $20 million-an-episode price tag fell far short of expectations. Maybe it would have done better on HBO, where a weekly rollout could have eventized the show and tempered bad buzz?

In May, Netflix renewed their deal for a considerably reduced fee—with a strict budget to bring 3 Body Problem to its conclusion. The duo will also executive produce Death by Lightning, a historical drama about President James Garfield, starring Michael Shannon and Succession’s Matthew Macfadyen. An interesting project, but not the reason you pay a huge price for the G.O.T. guys.

Seth MacFarlane (Universal)
In 2020, the Family Guy creator moved his Fuzzy Door banner to Universal after decades with Fox/Disney. But the five-year, $200 million deal he struck with studio head Dawn Olmstead, who exited shortly thereafter, has delivered only the Ted series that was a hit on Peacock this winter—oh, and a Bill Nye doc. Former NBCUniversal exec Susan Rovner pitched MacFarlane on Ted and then had to work out a deal with MRC, which studio execs were surprised to learn owns more of the franchise than Universal. Execs nearly canceled the $8 million-an-episode Ted before ultimately renewing it for Season 2, and sources say an animated companion series is nearing a greenlight. Still, Universal execs definitely thought they’d get more from MacFarlane than reboots of their own franchise.

Phil Lord & Chris Miller (Sony)
The Spider-Verse Oscar winners signed a five-year, nine-figure TV deal with Sony Pictures Television in April 2019 with the goal of rebooting Spidey for television. The first show, Silk: Spider Society, from The Walking Dead’s Angela Kang, was scrapped in May after two years in development. And Amazon’s Nicolas Cage vehicle, Noir, has endured a heated fight over its budget. Sony is not expected to renew the deal, which did, however, deliver two seasons of another pricey show: the Apple TV+ anthology series The Afterparty.

Phoebe Waller-Bridge (Amazon)
The Fleabag breakout struck while the iron was hot when she signed a three-year, $80 million pact with Amazon mere days after winning seven Emmys in 2019. That deal, which was renewed last year for another eight figures, has yet to see Waller-Bridge deliver a single show after creative differences led to her split with Donald Glover on Amazon’s Mr. & Mrs. Smith. Waller-Bridge hasn’t made a show for Prime Video, but she did spend months outside of her deal making Indiana Jones and the Dial of Destiny for Disney. Amazon is now searching for a star to play Lara Croft in a live-action Tomb Raider series written by Waller-Bridge that has many insiders placing bets on whether it will ever come to fruition. “That’s a deal for saving face,” said a source of Amazon’s Jen Salke renewing Waller-Bridge.

Steve Levitan (Disney)
The Modern Family co-creator’s five-year, $125 million pact in 2019 was considered a sweetheart deal from Disney TV boss Dana Walden, who wanted to keep one of her biggest hitmakers on the lot after Netflix kicked the tires. But Levitan thus far has delivered only Hulu’s show-about-a-show comedy Reboot, canceled after one pricey season, and has supervised Erin Foster’s unfortunately titled Kristen Bell–Adam Brody comedy Nobody Wants This, which hits Netflix next month. (Sources say Levitan won’t be back for Season 2.) “At some point, Dana stops paying him or gives him a less lucrative first-look,” said one source of Levitan, who has projects in the works at FX and a longtime passion show that Walden and 20th TV president Karey Burke are said to be high on. And no, Disney hasn’t cracked a long-desired Modern Family spinoff—yet.

Julie Plec (Universal)
The Vampire Diaries co-creator left Warners after more than a decade in early 2020 for what one source said is a four-year, $60 million overall deal with Universal. But Peacock’s Vampire Academy lasted just one season (though it may have worked had it streamed elsewhere), and Plec’s efforts to reunite with TVD’s Kevin Williamson fizzled after Peacock scrapped their comic adaptation Dead Day. Now she’s trying again with ousted Roswell, N.M. showrunner Carina MacKenzie on Amazon’s Y.A. drama We Were Liars.

Higher Ground and Archwell (Netflix)
Raise your hand if you haven’t worked briefly at the Obamas’ Higher Ground production company? The executive turnover and slow output have frustrated Netflix, even if the deal delivered the hit feature Leave the World Behind and several docs that Higher Ground is kissed into. On the TV side, the jury is still out on Will Forte’s Irish comedy-thriller Bodkin, while animated preschool show Ada Twist ran for four seasons. A sign of displeasure: Netflix let go of its exclusivity when it renewed the Obamas in June at a reduced first-look rate. The streamer is not expected to renew its five-year, $100 million deal signed in 2020 with Prince Harry and Meghan Markle. Meghan’s passion project, the animated kids show Pearl, has already been canceled, and the unscripted cooking and polo offerings didn’t connect the way the royal couple’s Harry & Meghan did.

Marti Noxon (Netflix)
The Sharp Objects grad landed eight figures over four years in a late 2018 deal with Netflix that was exclusive for television and saw Noxon consult on its Kristen Bell limited series The Woman in the House Across the Street From the Girl in the Window. The Buffy alum also took a stab at developing a witchy franchise, but it never happened, meaning Noxon’s lone TV credit for the streamer remains a consulting gig. Her deal expired last year, and she reunited with Sharp Objects producers eOne for a two-year TV pact.

Kenya Barris (Netflix)
The Black-ish creator famously bailed early on ABC in 2018 for a four-year, $100 million Netflix deal that resulted only in the semi-autobiographical comedy BlackAF that starred Barris himself—not exactly what Netflix execs hoped they’d get from him—and exec producing The Vince Staples Show. Barris then left early again for a Paramount pact that includes a stake in BET Studios, where he has delivered the well-received Diarra From Detroit, which is poised for renewal, and some upcoming development.

Ava DuVernay (Warner Bros.)
The writer-director inked a five-year overall deal with Warner Bros. in 2018 that insiders valued in the $80 million range. Former Warners TV chief Peter Roth, now a board member at DuVernay’s ARRAY banner, gave her a key seat at the table during the Black Lives Matter movement. DuVernay also exec produced Queen Sugar for OWN, as well as a string of one-and-dones like Cherish the Day (also for OWN), The CW’s Naomi, CBS’s The Red Line, and a failed NBC unscripted series. There was also that three-year, script-to-series romantic drama that was picked up at Starz and scrapped a year and a half later. And her hits, When They See Us and Colin in Black & White, were both produced for Netflix outside the Warners pact. They parted ways when the deal expired in May 2023.

Drew Goddard (Disney)
The Daredevil alum cashed in as Disney’s first post-Fox overall deal and scored $70 million over four years at the peak of the market in 2019. The first show from that deal, ABC’s High Potential, finally launches in September after a troubled two years of development that saw Rob Thomas (Veronica Mars) ousted as showrunner. Goddard, sources say, wasn’t pleased with his output and gave Disney a fifth year on the deal at no charge. Then, after taking meetings around town, he re-upped at Disney in a deal that’s worth in the more modest $5 million-a-year range.

Social video is now 25 percent of all video viewing and will slowly destroy Hollywood as we’re all obsessing over tiny services like Paramount+ and Peacock, Doug Shapiro argues. [The Mediator]

It’s gonna be tough for Byron Allen to buy Paramount and ABC and BET when he’s been serially late on payments to his current network partners. [CNBC]

Celebrity endorsements no longer matter? A new Harvard study disagrees, arguing “these voices are incredibly powerful.” [Daily News]

Does Disney have a Gen Z problem? The answer, of course, is yes, but how big? [Guardian]

Producer Amy Pascal just couldn’t resist letting the world see the exquisitely staged vintage rope chair and teak dining room table in her Brentwood home. (Also, she lights nearly the entire place with lanterns??) [NYT Style]

The long-in-the-works exposé of former Lauren Sánchez publicist and current erratic screamer Stephanie Jones finally dropped. A brief selection of quotes:

“I don’t think there was one day in the office that someone wasn’t crying. I cried in the bathroom every single day.”

“On multiple occasions, Jones asked an underling to make the Sonos music louder in the office so people couldn’t hear her screaming at employees through her glass-walled office.”

“‘She’s yelling at me, she yelled at the people who worked for me, she would yell at my husband,’ the former client said. ‘I felt like I was being abused by my PR person.’”

Believe it or not, many think BI went soft on her. [Business Insider]

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