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It’s Go-Shop Time for Paramount

Edgar Bronfman Jr. may be publicly kicking the tires, but the special committee of the board has so far delivered what Shari Redstone wants. There’s little reason to think the committee won’t deliver again.

shari redstone
The Bronfman bid will likely fail for the same reason every other bid failed in the months leading up to the Skydance deal: Shari doesn’t want it. Photo: David Paul Morris/Bloomberg/Getty Images
Matthew Belloni
August 16, 2024

Did you notice that Paramount Global just fell off the annual Fortune Global 500 list of the world’s largest companies? It’s the first time that has happened since owner Shari Redstone triumphantly combined CBS and Viacom in 2019 to create a media giant that, she insisted, would transcend the cable TV era of entertainment and compete with Netflix and Disney for world domination in the streaming age.