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Lauren Sherman, Rachel Strugatz, Malique Morris & Sarah Shapiro
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Weekdays (Thursday is an Inner Circle exclusive)
The ultimate fashion industry bible, offering incisive reportage on all aspects of the business and its biggest players. Anchored by preeminent fashion journalist Lauren Sherman, Line Sheet also features Rachel Strugatz, who delivers unparalleled intel on what’s happening in the beauty industry, as well as Malique Morris and Sarah Shapiro, who both write about brick-and-mortar, D.T.C., and more.
THE LATEST ARTICLES
Rachel Strugatz
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February 11, 2026
Grief and Glossier
The ur-Millennial makeup brand laid off more than a third of its workforce on Wednesday morning as newish C.E.O. Colin Walsh attempts to right-size the company into profitability.
Rachel Strugatz
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February 4, 2026
Huda, Woulda, Shoulda
Sephora stores are pulling down Huda Beauty signage after its outspoken founder’s latest ill-informed bout of political commentary (this time, endorsing the Iranian regime…). Could a full-scale separation be next?
The Goop, the Bad, and the Ugly
Gwyneth Paltrow’s beauty-slash-wellness-slash-lifestyle brand has struggled to reinvent itself amid a series of executive shake-ups, missed revenue targets, and the unpredictability of Gwyneth, herself. Now, Goop is doubling down on its beauty business—and trying to get in on the peptide craze.
Rachel Strugatz
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January 21, 2026
Pat McGrath Going Once, Going Twice…
It wasn’t so long ago that the namesake beauty line of the fashion industry’s go-to makeup artist was a market leader, with a frothy valuation to match. Next week, it will hit the auction block. What went wrong? And can it be resurrected?
Rachel Strugatz
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January 14, 2026
Makeup by Mario’s $1 Billion Question
Mario Dedivanovic created one of the most successful beauty brands in recent years—reportedly profitable, a consistent top performer at Sephora, adored by consumers, etcetera. So why hasn’t that projected $1 billion exit happened yet?
Rachel Strugatz
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January 7, 2026
K-Beauty Demon Hunters
Sacheu’s viral “peel-off” lip liner has been a rare category success at Ulta: Billie Eilish is posting about the product, the brand is profitable, and bankers are circling. But for an exit to actually happen, does the brand need to evolve beyond its made-for-TikTok vibe?
Rachel Strugatz
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December 17, 2025
Line Sheet’s Beauty Mailbag: ’26 Forecasting Edition
A roundup of pressing reader questions about the beauty industry’s biggest players, strategic gambits, talent turnover, M&A fantasies, potential exits, and more.
Rachel Strugatz
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December 10, 2025
John Demsey’s Gap Years
In 2022, the legendary Estée Lauder Companies executive got himself canceled—and temporarily exiled from the industry’s polite society. With a new appointment at Gap Inc. and multiple consulting gigs, he’s back on the scene.
Rachel Strugatz
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December 3, 2025
Milktoast
Milk Makeup, the once very cool and extremely fashion-adjacent beauty line, has suffered the slings and arrows of the post-wunderkind blues at Sephora and the Ulta rebound that wasn’t. Now, one of the cool-guy founders is back involved, but is it already too late?
Rachel Strugatz
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November 26, 2025
Requiem for The Blonde Salad
Chiara Ferragni, the founder of the seminal fashion blog The Blonde Salad, is facing a potential 20-month prison sentence over her alleged involvement in an Italian charity scandal. Is there a Martha Stewart–esque redemption arc in her future?
