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Lauren Sherman, Rachel Strugatz, Malique Morris & Sarah Shapiro
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Weekdays (Thursday is an Inner Circle exclusive)
The ultimate fashion industry bible, offering incisive reportage on all aspects of the business and its biggest players. Anchored by preeminent fashion journalist Lauren Sherman, Line Sheet also features Rachel Strugatz, who delivers unparalleled intel on what’s happening in the beauty industry, as well as Malique Morris on retail, D.T.C., and more.
THE LATEST ARTICLES
Rachel Strugatz
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March 18, 2026
The Perfect Sturm
More than a decade ago, Dr. Barbara Sturm climbed the skincare ranks with her infamous (and discontinued) blood creams. Now, with her brand flagging and a recent interview bringing unwanted scrutiny, it falls to the company’s newish owner to figure out its future.
Rachel Strugatz
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March 11, 2026
Sorry for Your Glossier
After several years of fumbling around in the fragrance category, Glossier is rolling out a new scent and refocusing its marketing machine. But have they already lost too much ground to new lines and viral perfumes?
Rachel Strugatz
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March 4, 2026
The Mysterious Mr. Bennett
Ben Bennett, one of the beauty industry’s most successful but lesser known executives, has seemingly cracked the code for incubating and accelerating influencer-inflected brands—and for selling them at just the right time.
Rachel Strugatz
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February 25, 2026
Sephoraplay
The power of Hailey Bieber’s Rhode buoyed Sephora’s 2025, but existential questions linger. Take the rise of Amazon and TikTok Shop, and prestige beauty brands’ increasingly common conclusion that their customers don’t really care where they replenish their products so long as it’s convenient.
Rachel Strugatz
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February 18, 2026
With Bader’d Breath…
The beauty industry has been circling an acquisition of Augustinus Bader for years. Has the high-end-skincare brand waited too long for its big exit?
Rachel Strugatz
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February 11, 2026
Grief and Glossier
The ur-Millennial makeup brand laid off more than a third of its workforce on Wednesday morning as newish C.E.O. Colin Walsh attempts to right-size the company into profitability.
Rachel Strugatz
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February 4, 2026
Huda, Woulda, Shoulda
Sephora stores are pulling down Huda Beauty signage after its outspoken founder’s latest ill-informed bout of political commentary (this time, endorsing the Iranian regime…). Could a full-scale separation be next?
The Goop, the Bad, and the Ugly
Gwyneth Paltrow’s beauty-slash-wellness-slash-lifestyle brand has struggled to reinvent itself amid a series of executive shake-ups, missed revenue targets, and the unpredictability of Gwyneth, herself. Now, Goop is doubling down on its beauty business—and trying to get in on the peptide craze.
Rachel Strugatz
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January 21, 2026
Pat McGrath Going Once, Going Twice…
It wasn’t so long ago that the namesake beauty line of the fashion industry’s go-to makeup artist was a market leader, with a frothy valuation to match. Next week, it will hit the auction block. What went wrong? And can it be resurrected?
Rachel Strugatz
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January 14, 2026
Makeup by Mario’s $1 Billion Question
Mario Dedivanovic created one of the most successful beauty brands in recent years—reportedly profitable, a consistent top performer at Sephora, adored by consumers, etcetera. So why hasn’t that projected $1 billion exit happened yet?